Exam Lounge
Brand Identity
Disclaimer
This is the project which we did for Exam Lounge
About
Exam Lounge is an E-Learning Platform that prepares students for government exams Exam Lounge provides an Incremental learning platform that will help develop and enhance cognitive and logical reasoning skills. The aim of the company is to provide step-by-step guidance for gradual learning to students in their respective areas.
The Goal
The prime objective was to develop a logo that highlights the company’s strengths and conveys to target customers that the company is an EdTech platform with incremental learning. As the face of the brand, the logo needs to reinforce all these qualities and more.
Logo Concept
The logo has the books placed in such a way that it represents levels to show the main feature of Exam Lounge which is Incremental Learning. To represent books negative space is used in the logo
Logo Lookups
Typography
Colours
