Get Fit
Brand Identity
Disclaimer
This is the personal project which we did for the gym named as Get Fit
About
Get Fit is a Gym in India, The brand name came after researching the workout lingo and looked for something powerful & motivational, aiming for a name that suggests and motivates fitness, hence the name GET FIT.
Logo Concept
Since the logo is for the Gym so it should be Strong, Athletic, Responsive, and fast
So to keep all these qualities in mind we created a letter mark logo design in which we used the negative space in G to fit F in it
Logo Design
Typeface
Color Palette
We chose Orange as the Primary color because according to color psychology Orange color represents heat and energy which is very good for a gym
Logo Lockup
